Morpheus Capital betting on brands focusing on tier-II & III markets, invests $6.5M in TVC Skyshop | VCCircle
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Morpheus Capital betting on brands focusing on tier-II & III markets, invests $6.5M in TVC Skyshop 

BY  Madhav A Chanchani
The PE firm closed its third investment of Rs 42 crore for 8 per cent stake in TVC Skyshop, valuing the company at Rs 500 crore.

Morpheus Capital Advisors is looking to bet on brands targeting consumers in tier-II and tier-III markets as the private equity firm looks to step up pace of investments in the country the coming year, a top executive told VCCircle.

Morpheus recently closed its third investment of Rs 42 crore ($6.5 million) for 8 per cent stake in TVC Skyshop. The deal values TVC Skyshop, a multi-channel direct to consumer virtual retailer, at Rs 500 crore.

Led by former IMG India head Balu Nayar, the PE firm sees potential in emerging Indian consumer brands, especially in smaller cities. "We...

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