Managing Director, Draper Fisher Jurvetson
The lesson I keep learning from experiences like these is that India truly is a conglomeration of many different mini-nations, with different languages/dialects, historical and cultural nuances, different levels of homo and heterogeneity of socio-economic, demographic, political and religious strata, all of which makes is fascinating and challenging to build businesses here.
FMCG companies have entire product lines targeting consumers who want to look more âfairâ (the irony is that those with fair skin effectively burn themselves to try and get darker by getting the right tan).
What became completely clear during that five hour thoroughly enjoyable interaction was how difficult it is to start and scale a startup, especially in India. That session was a trigger for me to put this piece together.