BY SHRIJA AGRAWAL
Deal biggest ever in an Indian internet firm.
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Flipkart Online Services Pvt Ltd, which runs the e-commerce site Flipkart.com, is close to raising $150 million in a PE round of funding from the private equity firm General Atlantic Partners, in the biggest deal ever in an Indian Internet company that values Flipkart at $1 billion (Rs 4,400 crore), at least two sources familiar with the development told VCCircle.

With this deal, India joins mature markets like the USA and China, with billion-dollar valued Internet firms. It also shows how General Atlantic, which has $17 billion assets under management, is aggressively pursuing Internet companies. Earlier this year, it has reportedly bought 0.1 per cent stake in Facebook in a deal that valued the social networking website at $65 billion.

In an e-mail response, Pat Hedley, managing director (Corporate Affairs), General Atlantic said, “It is our company policy not to comment on investment opportunities that we may or may not be considering." In an email response, Sachin Bansal, CEO, Flipkart said, "Any discussion about funding is speculative. Being a privately held company, we would not like to comment on this."

Interestingly, Flipkart had recently raised $20 million from private equity firm Tiger Global, which was estimated to be at $250 million valuation. Prior to this in 2009, Tiger Global had invested $10 million in Flipkart. The seed capital was provided by early stage fund Accel Partrners whose investment in Flipkart is likely to become one of the best returns in the Indian venture capital industry, sources said.

The valuations of e-commerce companies who have established market leadership position have been going through the roof. For instance, Indian daily deals site Snapdeal.com parent Jasper Infotech Pvt Ltd announced today an investment of $40 million rom Bessemer Venture Parters and existing investors Nexus Venture Partners and NEAIndoUS Ventures. This deal was also estimated to be done around $250 million valuation. 

Flipkart was founded in 2007 in Bangalore as an online book retailer and has since diversified into a generic e-commerce site, selling CDs/DVDs of music, movies, games and software, as well mobile phones and electronics. Touted as one of the hottest Internet companies, Flipkart is in a high-growth phase. “The company is selling goods worth $6 million per month,” said one of the sources close to the development.

As of June, 2011, Flipkart had 1,500 employees on board and offices in Bangalore, Mumbai, Delhi, Chennai and Kolkata. In December last year, the company acquired social book discovery tool WeRead from Lulu, a US-based on-demand publishing firm.

Private equity investors are essentially trying to replicate success that they have met with venture businesses in China, among the few other emerging economies. In the past 10 years, China has created giant e-commerce companies like 360buy, TaoBao and Tencent. And one of the main reasons that these companies came about was – they were consistently backed by private investors.

Indian e-commerce space has been hotting up for the last one year. Many e-commerce companies have raised money in the recent past such as LetsBuy.com, which recently raised $6 million from Helion, Accel and Tiger Global and online jewellery retailer Caratlane raising capital from Tiger Global.

With moneybags back for funding, these Internet ventures and entrepreneurs are thinking big once more whileanalysts are questioning whether a bubble is in the making.

However, there are some fundamental reasons why e-commerce is set to take off in India, which explains why the surge is bigger and better than before.

According to experts, the next decade will bring massive growth in the Internet sector in India, supported by highly favourable demographics, growing Internet-broadband penetration, launch of 3G network, growing middle class-income levels, noticeable pick-up in tech-gadget and mobile culture, and surge in home-grown Internet start-ups. Also, there is a thinking that about 20 per cent of retail sales will happen online in India as it is more cost-efficient and organised retail has not really taken off in the country.

While there are macro favourables in place, e-commerce, like most other businesses, boils down to an execution play and in creating a delightful experience for customer.

 

Comments

sachiv mehta

FK's present T/O is around 100 Crores. Assuming there optimistic NP of 10% now, they make 10 Cr i.e. 2.5 Mn USD. Estimating more agreesive and over optimistc 100% compounding growth for next 5 Years in sales and NO, they should reach 80 Mn USD in the 5th year. Cummulative should be at 155 Mn USD.

A Billion $ valuation now alone will earn a cumulative interest @ just 5% will earn 276 Mn USD. Almost double the size of their cumulative over optimistic earnings.

there is no guarantee that other healthy competitors like TV18 or BIG (ADA) or Times will enter in this apparantely lucrative business and puncture the above assumptions. Also, the economic conditions also play dominating role in arithematic growth I assumed above.

So how can this 1 bn $ valuation be justified ?

well, the VCs are nothing but the toutes for the stupid and greedy foreign investors and entire holding of these Vcs will be landed into this stupids' kitty for the rest of their life and will bear the same position they experience in case of Amazon's share, world's once costliest company. Well above opinion is with due respect to Flipkart which offers excellent buying experience and unmatched service.
Sachiv

sandeep saxena

VCs need to deploy funds before they can go back and raise more. They keep the last 20% as steroids to show news to their investors, mostly in developed countries.
Then they announce a new bigger fund , and absorb losses of the old smaller fund by buying stakes in old companies and exiting there.
A lot of VC money is actually black money moved out of countries like India and then routed back as white.
So dont burn your candle my friend in analysing these; you are seeing the last few years of madness as a systematic adjustment of financial system leads to better ethics.

Sanjeev

<< Estimating more agreesive and over optimistc 100% compounding growth for next 5 Years>>

I think the growth can be much higher than 100%. They can start selling jewelry, white goods, furniture, cars, bikes and other high ticket items easily with scale and most likely they will. So just saying they will double rev every year may not be the correct yardstick. I would say, the growth in revenue can be exponential, almost 10-20% every month in next 2-3 years with this kind of investment.

BUT I still have issues with valuation - I think expenses will increase exponentially too. Margins will be thin, more in line with 5-7 % max as there will always be competitors doing similar thing. So valuation of 1 BL dollars may be just noise to set expectations for IPO. and then investors will burn..burn..burn

MM

I don't belive it :)

OWL WATCH

@Varma - Absolutely right.

Few have understood that FK is a Rs. 20-25 Crs LOSS making company; and the company is getting valued at over 200times revenue. The important part to note is that - assuming the @150mn is a fully primary, bullet investment round - in the current year FK will have greater earnings from other income than business income!

FK's stated approach of building its own delivery & cash-collect workforce is an interesting twist to an "e-commerce" model. In principal it follows the local kirana store approach of free home delivery/cash-pickup model. Will this be a pan-India scalable model. We will have to wait and watch. 150mn will go a long way in building a DSA model. Will then FK option of acting as the courier / delivery network for financial services sector too - and can become an alternate source of revenue.

Nothing "e" about their business!

360buy in China is (over)valued at $10bn at a time when they have 'sales' of about USD 4bn. Like-to-like for a 50mn projected sales FK should have been (over) valued atbest at $100-125Mn.

Anyone know if the founders cashed out in this round?

FK Rocks

Dont knw wht the fuss is all about. Facebook is valued at 100 billion. Its just not about today alone its about what the company can achive over a period of time. All you IIMB straight coats can learn a lot from FK, its not all hit and run. The 3G spectrum has been auctioned for 50K Crores, the way companies can get a ROI is by investing on e-commerce. By 2015 india's online penetration is set to cross the population of the US, think this is an investment for the future.

PS - FK ppl if you reading this comment, dont sell the bussiness to Amazon tell Amazon how things are done here!! All the best!

SN

deals like these make the LPs in developed nations stand up n say Indian companies are very expensive n rush to China where valuations are reasonable enough to give LPs good returns...what is so unique abt supply chain management of flipkart tht warrants USD 1 bn price..expensive deals turn off LPs in a very big way something which promoters dont understand....curious to follow the fortunes of exit of this deal....CROSSWORD never tried to make onlinesales as core strength and its supply chain is robust....every investor in sees future makemytrip in their investment and fool NASDAQ....BSE / NSE will nt even give a glance on such companies...

SL

At the outset, this does look like a stretched valuation. However, as always, the devil is(may be) in the details. Unless the term sheet of GA is seen, its difficult to take a call since no one knows if this is a single tranche investment, milestone based or has some other riders.

However, on the business model front, I have reservation on sustainability. This deal may be betting more on the customer database and cross-selling opportunities rather than plain Flipkart revenues. Only time will tell.

Varma

Flipkart's revenues are less than $5 M. Laymen confuse their turnover or what is known as gross merchandise value as revenues. In retail or ecommerce, you should actually count only their net revenues which is at best only 10% of the turnover. Using this as a basis, the valuation multiple is 200 times revenues. The same is the case with the news on Snapdeal earlier. If this is not a bubble, i don't know what else is.

Arnab

perfect!!!pity the common investors who are being fooled by the VCs...for the VCs its a slap on the wrist and their model involves ensuring good exit options with great returns...their down side is bounded....upside not!!

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