VCCircle

IAN members Rajan Anandan and Puneet Vatsayan have invested in Digilogue.

Electronics design services company E-Infochips and Indian Angel Network (IAN) have invested in Digilogue Communications, a digital brand communications service. Digilogue has raised around $2,00,000 in this angel round, which is its first round of funding for the company.

Digilogue provides services such as digital content publishing services, social media marketing, online public relations, digital CRM, online video broadcasting services, mobile marketing & outreach, online brand building, search marketing and corporate internet services.

Digilogue is founded by Supriyo Gupta, who had earlier built a public relations company called Torque Communications. He was heading up Rediffusion DY&R's public relations efforts prior to that.

The investors from the Delhi-headquartered angel investing group Indian Angel Network include Rajan Anandan, Managing Director of Microsoft India, and  Puneet Vatsaya, Founder of Mobera Systems.

E-Infochips, headquartered in Ahmedabad and in California in the US, is a software product development services company. It is led by Pratul Shroff, who had earlier worked for Intel and Daisy Systems.

Digilogue will be looking at a total investment of $500,000 and is expected to raise its second round of funding in about 6 months from now, Supriyo Gupta told VCCircle.

“We found increasingly that a lot of the conventional stuff that we did were no longer very relevant. People were no longer waiting for news to happen in the next day’s news paper and they were not even waiting for it to be broadcast on TV. They were getting it on their mobile phones and as email alerts. The manner in which the news was happening was changing.”

Also the explosion of the social networking sites and blogs have changed the manner and flow of communication, says Gupta, which promted him to start Digilogue.

Digilogue Communications will have over 100 employees in a year who will include software developers, web designers, graphic artists, brand specialists, business strategists and content writers. It has also tied up with companies engaged in development of mobile applications, blue tooth, animation, content sourcing and video and audio content.