PepsiCo Says It Has Identified A Juice Brand In India To Acquire
Mon, 07/30/2007 - 23:37 — Sahad P VPepsiCo India says it has identified a juice brand in India to acquire. (Any guesses? Dabur's Real juice is unlikely to be up for sale). Sanjeev Chadha, CEO, Pepsi Co Holdings India, has been quoted by Business Standard as saying that the multinational beverages company had already identified its targets. He also told the paper that the company would focus on juices and not bottled water acquisitions.
Earlier, PepsiCo International President and CEO Indra K Nooyi had said that the company would focus on its health-based drinks (non-carbonated products) portfolio. Nooyi had also pointed out that PepsiCo would make a couple of acquisitions outside the US in this space. PepsiCo already owns Tropicana brand.
Are there any juice brands worth acquiring in India?
Comments
It could be Onjus? Not a strong brand, so I wonder why they want to acquire!
The front runner is Parle Agro
Could be any of the following -
Jumpin, Xs from Godrej
Frooti, N-joi from Parle Agro
Freshgold from Surya Foods & Agro
Leh Berry from Ladakh Foods
Safal juices from Mother Dairy
the last one (Safal) is a tough call though
-P
Rasna?
July 31, 2007
It cant be Leh Berry too...