Adman Suhel Seth Backs YouTube Clone TheBig.tv
Wed, 08/22/2007 - 22:53 — Sahad P V
Adman Suhel Seth and his younger brother Swapan Seth has backed a YouTube clone www.TheBig.tv, reports Exchange4Media.com The other investors in the company include Gaggan Duggal, the owner of international mobile sim cards company Matrix (you can see some commercials of Matrix on the site already). The venture is started by an ex-NDTV emlpoyee, Alankar Jain.
Suhel Seth is a well-known socialite, TV commentator, and also the founder of advertising agency Equus Red Cell. Swapan Seth is the CEO of Equus Red Cell.
The company claims to Exchange4Media that it will be different from YouTube as it plans to create its own content, besides what users upload on their own (user generated content). It essentially wants to become an online TV channel. Nautanki.tv, which got an undisclosed angel funding early this year, is already in this space.
It remains to be seen if the company can create compelling content and capture audience. End of the day, it all boils down to one thing - how many people watch your programming. It will be a long while, though.
PS: By the way, can somebody create at least a short, 5-minute or 10-minute show everyday which can make people come to the site to watch it daily? Rocktboom.com is doing that successfully, and it makes money too selling advertising. A similar site, financial video blog WallStrip.com was acquired by CBS for $5 million in about one year of its existence. This blog, which had one good looking show host Lindsay Campbell, had created a good buzz before selling out. Probably Rakhi Sawant has a potential to become a killer online show host and rake in money!
Comments
September 10, 2007
hey Sahad, I think it is a little unfair to call thebig.tv a youtube clone. Surely the site allows for user uploaded videos but one visit to the site and you know that their mainstay is the original content which they are creating - and which is something youtube doesn't do.
Just check this article in Economic Times on thebig.tv about this very smart gag these guys pulled on the day of the Abhishek Aishwarya wedding.
http://economictimes.indiatimes.com/Starting_Up/Making_marketing_frugal/...
Apparently this gag got them visual coverage across media channels worth 20 lakhs!! for the site .. with very very frugal spends
The site also has many original shows and contests on the site which they seem to be creating themselves and which is a very different approach from the youtube model of being a platform for video sharing
Malaika
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Features
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I can give you a few :
www.idpaindia.org
http://www.janakpuridelhi.com/
www.saffrontrail.com
I do not want to share more for obvious reasons. A bulk of the websites / web properties are what can safely be termed as the longtail of the content space.
We will begin featuring on some mid tail websites soon.
I understand your point of view Sahad, but one needs to bear in mind that the media tends to slot us. We do not mind being called online video content company - for thats what drives consumption. The network is more about the way we distribute it.
Sunil
Sunil,
Nautanki is mentioned in the post as a company present in the online video space. Also, I haven't compared Nautanki as a YouTube clone since it's not a platform like YouTube where you and me can host any video. But you are an online video company.
Besides, this is not a post on Nautanki. By the way, which are some websites where Nautanki.tv is available?
Sahad,
It is unfortunate when you mention nautanki.tv in the same line as youtube clones. We are an online video media network. SImply put we are the video equivalent of Google Adsense. We are available on 1500+ websites making us a very potent advertising medium. We generate 90 minutes of original programming with a network of 15 inhouse producers and 200 affiliated film makers. We are using intelligence to serve ads according to geo, context and demographics. We already have paid advertisers. We believe that people want to see relevant video content and not just anything and everything hence the effort to match the content we serve on the network with the context of the site and therefore intelligent TVCs before and after the video content. Now for the basic numbers - we serve close to 2 million videos a day, - yes 2 million a day!!!
We just wish you guys who are the custodians of information on the new media would do their homework before comparisons.
October 19, 2007
But what nautanki pays is really less. I would have earned more than what i have earned from nautanki and they pay after reaching the limit of INR 10000.