Amit Burman To Set Up Quick Service Food Retail Business
Amit Burman of the Dabur family is venturing into food retail business which will include a chain of quick service restaurants and food courts. Amit Burman, the CEO of Dabur Foods (the makers of Real fruit juice), would be spearheading the venture called Lite Bite Concepts. According to Business Standard, it has other investors Rohit Aggarwal and Tejpavan Singh Gandhok.
The business would see an investment of Rs 200 crore ($50 million) over the next two or three years for setting up 200 outlets spread across the country - in malls, office complexes, high way locations, and in locations where there are high footfalls.
Burman plans to roll out their own brand called Rapps, a wrap-based sandwich roll. They are expected to launch its first outlet next month. The company is believed to be targeting a Rs-1,000 crore turnover in next two years.
Interestingly, Burman operates nine franchisee outlets for Subway in India.
Burman would be competing with companies like McDonalds, Pizza Hut, Yo! China and other quick service restaurant chains. The organised quick food retail business is worth Rs 1,500 crore, while the overall food and beverages retail business is as big as Rs 23,000-crore.
